Use people for judgment.
Choose human scenes when collaboration, attention, a decision, or relief carries the story.
Approved marketing images
Choose the image from the work it shows.
Every image includes approved horizontal, square, and vertical crops for landing pages, email, social media, and editorial work.
96images
4 cropsfor every image
Light + darkpaired directions
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How to choose
Match the image to the message.
Start with what the audience needs to feel or understand. Then choose the subject, light, and crop. The image should clarify the work, not decorate the page.
Use objects for process.
Choose desks, documents, books, and rooms when the story is about review, knowledge, or preparation.
Use the real variant.
Choose the approved light or dark image that fits the surface. Do not fade one version into the other.
Read the copy rules →