Minimal Copy
Use the visual for one strong product truth. Details belong in the post, email body, or landing page.
An approved operating system for Outlex copy and visuals: one real user pain, one concrete workflow change, one dark editorial asset family, and enough production detail for agents or designers to deliver without adaptation.
Outlex marketing visuals should feel like a real legal workflow became easier, not a conceptual SaaS launch card.
Use the visual for one strong product truth. Details belong in the post, email body, or landing page.
Use dark legal/workspace imagery with negative space and quiet texture. No cliches, no fake UI, no abstract filler.
Every product-led asset must name the old workflow, the new workflow, and what the reader can now do.
Template IDs are the contract between marketing agents, designers, and render workflows.
Portrait launch visual. The signature photo is valid here because the subject is signatures.
Newsletter and product update hero module.
Essay, guide, and SEO cover images.
Founder POV and strategic thought-leadership visual.
The eSignature image defines mood and craft. It does not become the default background for every future launch.
Agents route requests by asset class first, then choose the template, size, prompt, or production workflow.
| Asset | Default Direction | Approval |
|---|---|---|
| Social images | Minimal editorial template, one headline, one sage accent, dark negative space. | Every new mockup and background. |
| Email heroes | 1200px-wide hero with one CTA or product update; no feature grid. | Every hero before send or schedule. |
| Blog and OG covers | 16:9 editorial cover plus center-safe 1200x630 Open Graph crop. | Every campaign/image family. |
| Campaign heroes | Website/social hero imagery with responsive crop plan and portrait adaptation. | Every landing or campaign mockup. |
| Product screenshots | Real current UI only, used when the UI is the subject. | Product state, crop, and visible copy. |
| Icons/favicons | Monoline currentColor icons; mark-only favicons, app icons, and avatars. | Every reusable custom icon or mark variant. |
| Video/motion | Slow editorial motion, muted-safe, real UI only when shown. | Storyboard, frame set, and fallback image. |
Marketing agents output a structured asset request before creating visuals, recommending templates, or handing work to a designer.
asset_request:
campaign_name: ""
asset_goal: "announce | educate | convert | invite"
audience: "founder | COO | CTO | partner"
channel: "linkedin | email | blog | website | video | favicon | app_icon | avatar | icon"
asset_class: "social_image | email_hero | blog_cover | campaign_hero | screenshot | icon | favicon | video"
template_id: ""
dimensions: ""
buyer_pain: ""
old_workflow: ""
new_workflow: ""
usage_instruction: ""
proof_or_source: ""
headline: ""
accent_phrase: ""
label: ""
category: ""
cta_label: ""
background_direction:
family: "legal_operations | signature_contract_execution | ai_legal_research | founder_operator"
subject: ""
mood: "dark editorial, premium, precise"
required_negative_space: "left | center | right | top"
reference_match: "mood, contrast, hierarchy, restraint"
forbidden_elements:
- readable fake text
- gavels/scales/courtrooms
- logos
- generic SaaS gradients
icon_direction:
needed: false
style: "monoline 1.5px, currentColor"
video_direction:
needed: false
duration: ""
motion_style: ""
approval_required: true
Stop before publishing, scheduling, canonicalizing, changing the Outlex mark, using a new generated background, using a product screenshot, making a compliance claim, or creating favicon/app icon variants.
The image system defines families, motifs, and rejection criteria so new pictures share the direction without copying one asset.
| Family | Use For | Motifs |
|---|---|---|
| Signature/contract execution | eSignature, approval, document completion. | Paper edge, pen, signature area, glass reflection. |
| Legal operations | Legal Hub, workflow, matter tracking. | Folders, binder edge, desk grid, calm operator workspace. |
| AI/legal research | Lexi, research, answers, citations. | Layered documents, subtle screen reflection, citation texture without readable text. |
| Founder/operator | Founder posts, strategy, market thesis. | Laptop edge, notebook, contract folder, early/late light. |
| Infrastructure | Platform launches and campaign heroes. | Abstract desk geometry, low-key glass, subtle light beams. |
| Event/demo | Webinar, briefing, workshop, demo. | Staged workspace, date/time metadata zone, no fake event UI. |
Icons support navigation and comprehension. Favicons, app icons, and avatars protect the mark at tiny sizes.
Lucide-compatible, 1.5px stroke, round caps and joins, `currentColor`, no filled duotone sets, no decorative gradients.
Mark only. No wordmark. Test 16, 32, 48, 180, 192, and 512px. Use a simplified high-contrast mark only if tiny-size testing fails.
Mark on dark premium field, centered with safe padding, circular-crop tested, never mixed with campaign headlines or taglines.
Video uses the same editorial system: atmosphere first, restrained text beats, real product states, and a static fallback frame.
| Surface | Size / Duration | Notes |
|---|---|---|
| LinkedIn teaser | 1080x1350, 10-20s | Muted-safe, text readable within first 3 seconds. |
| Product launch loop | 1920x1080, 15-30s | Slow editorial motion, optional real UI reveal, no fake product states. |
| Website hero loop | 1920x1080, 8-15s | Seamless loop, low file size, fallback image exported. |
| Email fallback | 1200x600, 3-6s | Keep lightweight; provide static fallback for email clients. |
The system is approved for local agent enforcement. Publishing to design.outlex.ai, deploying, or using a new campaign visual still requires an explicit release or asset approval action.